Love is in the air! And it’s no secret who we’ve fallen for. We’ve been going steady with social marketing for a while now and we have no intention of slowing things down any time soon. There’s just so much to love! Here are...
Engagement is one of the greatest advantages of social media marketing. The ability to reach out and connect directly with your customers, regardless of time or location, is pretty powerful stuff. Social engagement increases brand recognition and brand loyalty. Plus, public conversations mean more brand visibility. And...
It’s a fact: Twitter is an awesome tool for communicating with fans and growing your brand. If it’s not used properly, however, it can also be a giant waste of time. In the Twittersphere, knowing what not to do is just as important as knowing what...
In 2011, you built your online communities to a fair amount of fans and followers. Now what? A community is nothing without engagement. In order for your communities to grow and flourish, you need active participants. A group of 300 engaged brand advocates is a much...
The Internet is a big, crowded place. Nowadays, you can’t just build something and expect people to come. You’ll need to put in the work before you can be seen as a leader in the space. Gaining the support of relevant influencers through social outreach and...