In our digital age, you’ll be hard-pressed to find a brand that isn’t already on Facebook. Many brands see the platform as a means of connecting with customers and potential leads and they couldn’t be more right. That said, very few actually succeed in doing...
London? What about London? It would seem that most of the Olympic action is actually happening in the Twitterverse. Twitter has seen a flurry of Olympic-themed activity since last Friday's Opening Ceremonies. The World’s top athletes are using Twitter to share status updates and photos, giving...
It's no secret that LinkedIn is the number one social platform for today’s professionals. The social network can be quite an effective and powerful tool in helping build your business or develop and/or enhance your career. That said, there are a number of common mistakes...
This post comes from freelance writer Lynn Thompson. Lynn is interested in the alternative ways in which brands can capitalize on social media, as evident by this post exploring recruitment. With the advent and rise of social media, making connections has taken on a whole new...
Content marketing is a great way to engage your audience and promote your brand online. Most content marketing is being done on Facebook, Twitter, Pinterest and various other social networks and, following article posting, social media content marketing is the second-most popular way today's marketers...