With the increasing need to integrate social media content into marketing strategies, it has become highly important for marketers to understand social media content rights more than ever thoroughly. Like any other content, social media content also contains copyrights and protects the users' intellectual property so...
Oh, Instagram trends...
Transparency on Instagram has been an ongoing issue between viewers and social media influencers. Sponsored ads and marketing deals are more often than not, hidden from the general public to create authenticity in fondness of a product or service. Instagram is helping influencers disclose sponsored...
Ah, the quality vs. quantity debate. It can be (and has been) had over a multitude of different topics but the one most pertinent in recent years is in regards to social media followers. In the strive to be relevant and heard among a sea...
What makes a brand, a brand? According to Entrepreneur Magazine, the definition of branding is the marketing practice of creating a name, symbol or design that identifies and differentiates your product from other products. In order for people to identify with your brand, you need...