Unsure how much to invest in your content marketing? Is that because you don't currently track your efforts? If so, you aren't alone—47 percent of B2B marketers say they don't measure their content marketing return on investment (ROI). Why? For many reasons but the most common...
Last week, our CEO, Steve Dao (@steve_dao), sat down with Vera Kevic, head of Public Relations and Communications at Access Alliance, to answer a few of her questions about the importance of social media marketing and online community management for brands in today’s digital age....
It wasn’t long ago that we wrote about some creative ways you can boost your Brand with Pinterest. The new comer is certainly not to be underestimated. Did you know that customers who discover a new product via Pinterest are more likely to purchase it than...