Twitter is out and LinkedIn is in for B2B marketers. Simply joining LinkedIn and filling in the required fields is not enough to get your brand to utilize the platform. The right tactics on LinkedIn can turn this platform into a customer converter. Your LinkedIn business...
It's no secret that LinkedIn is the number one social platform for today’s professionals. The social network can be quite an effective and powerful tool in helping build your business or develop and/or enhance your career. That said, there are a number of common mistakes...
This post comes from freelance writer Lynn Thompson. Lynn is interested in the alternative ways in which brands can capitalize on social media, as evident by this post exploring recruitment. With the advent and rise of social media, making connections has taken on a whole new...
This post is written and provided by Toronto Labour & Employment Lawyer, Doug MacLeod of MacLeod Law Firm. Did You Know? The Ontario Court of Appeal recently recognized the right to privacy. Reviewing information on a job applicant’s Facebook page without his or her consent can result in...
Between Facebook, Twitter and YouTube, LinkedIn can get lost in the shuffle. Some brands don't look to LinkedIn for anything outside of the hiring process. This, as you might have guessed, is a big mistake. LinkedIn is a powerful social media platform that brands should...