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Social & Content

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As social media continues to grow and evolve, so does content marketing. With that growth, comes the need to adapt and develop your content strategies to best capitalize on the changing social landscape.

Within this changing structure, the digital world has rapidly adapted to become more focused on social identities and feedback. As such, online peer-to-peer validation and interaction have become the new ‘word of mouth’ surrounding your brand. Even search engines are now looking to social media engagement as a measurable validation of top sites. As your social platforms become a destination, they also become a trusted and populated avenue for customer service inquiries.

HOW WE ENGAGE YOUR SOCIAL AUDIENCE

  • Social Listening

    By immersing ourselves within the target community, we study and understand trends and demands surrounding the brand audience, which will drive our ideation.

  • Ideation

    A selected team of experienced social marketers collaborate with the client and industry influencers to develop and test various concepts to build on current and predicted trends.

  • Create

    Content is created with a strategic outlook to meet and exceed the objectives developed in early stage planning, with focused voice and delivery in mind.

  • Implement

    By understanding the times and verticals through which the audience is most engaged, we drive content for optimal impact.

  • Engage

    Once content is in market, we continue to monitor and push for engagement to ensure brand awareness is established organically and the subsequent customer community continues to grow.

Creative Ideas for Your Content Marketing

  • Infographics

  • Present relevant facts and information in a visually appealing package that captivates your audience.

  • Custom Video

  • Why not give your audience a break from reading through content? Instead, let them kick back and identify with the character of your brand through creative video.

  • Twitter Parties

  • The best stories are created at parties, so why not help start one in a virtual space? Bring your audience together in conversation by hosting a live-feed Twitter party with your team, some industry leaders and maybe even a give-away incentive to add to the fun.

  • Influencer Takeover

  • Treat your audience to a new voice and social presence, while benefiting from the added exposure of an influencer’s dedicated social network.