Recently, Jennifer Aniston was featured in a video on YouTube that instantly went viral. The video is a promotion for smartwater, which is a brand of distilled water. In just over two weeks, the video has received over eight million views. Who knew Rachel Greene...
The exponential rise in internet use has led to fundamental changes in the advertising and marketing world with no end in sight: if anything, the rate of change is only accelerating. While some argue that the internet is merely another advertising medium, albeit with an...
Human kind is driven by some unseen desire to order the world. Civilizations create laws, draw borders, and mark the days as they pass. So too do they attempt to make sense of shifting cultural changes through the labeling of generations. As...