Once your brand’s blog has a steady flow of traffic, it’s probably a good time to start thinking about monetizing. After all, your brand is going to be blogging anyway and monetizing is a great way to earn some extra cash in the process. Making money...
Everyone has seen Fight Club, right? It’s an amazing movie in almost every sense of the word. It’s clever, it’s funny and it’s thought provoking. If you haven’t seen it yet, go watch it on Netflix and then come right back (we’ll wait).
Surprisingly, there is a lot you can learn about marketing from a movie about an underground fighting club. We’re going to run through some of the biggest takeaways from this movie. So, settle in because we are Jack’s social marketing genius.
“Fight Club was the beginning. Now it’s moved out of the basement. It’s called Project Mayhem.”Fans will wait in line for hours just to say they were the first to see a movie. Fans will quote the lines daily for the next two months. Advocates will still be talking about the movie almost 13 years later. Advocates will still be quoting the lines over a decade later. It starts with fans, but you need to turn them into advocates.
“This is your life and it’s ending one minute at a time.”Life is short, so it’s alright to be in a bit of a hurry. Test your theories to find out what works and what doesn’t. Iterate to make your strategies better. Change the order of the words to make the messaging perfect. Act and fail quickly if you want to truly succeed.
The question has been plaguing Internet marketers for years. What is more important to a successful social marketing strategy: presence or promotion? A recent study by the wonderful people at eMarketer offers an answer. The study found that 74% of social media marketers think a...
It's no secret that social networking has changed the way we communicate in our day-to-day lives. Instead of a phone call, we turn to Twitter. Instead of a resume, we turn to LinkedIn. Instead of a written dinner party invitation, we turn to Facebook. How...