There’s a new Social Media in town and it’s making big waves. Pinterest is a place where you can “curate and share things you love”. Pinners are loving spending countless hours pinning and repining stuff they find fun, interesting and inspirational, and it didn’t take long...
Both social media and your website should be working together to promote your online brand. Unfortunately, most brands aren’t fully leveraging the power of social media on their websites and, as a result, they’re losing out on potential interactions, impressions and sales. Avoid making these mistakes....
The truth is that unsatisfied customers are more likely to share their stories than those who are satisfied. Word of mouth is one thing, but this becomes especially dangerous now that social media has become so prevalent in our lives. Issues that could once stay...
After much anticipation, Facebook Timeline Brand Pages are finally here. It is still too early to understand the reaction from managers and consumers, however, we cannot ignore the uproar and confusion that followed the release of Facebook’s Timeline for Personal Profiles. Even to this day, you...
So, you want to start advertising online. Where do you start? What are your options? Which is the best platform for your brand? Below, we take a close look at a couple of the most widely used online advertising platforms: Google Adwords and Facebook Ads. Observe the...