Social Marketing

16 Jun Facebook and Twitter Design for Maximum Impact

Contributed Post: Irvin Krajisnik, Founder of IK Design. It's frustrating when I go to the Twitter or Facebook page of a great brand to find that it hasn't been customized. Their Twitter avatar is still an egg and the background remains fluffy clouds. There is no attempt to project their brand identity through their social sites. Here is the thing, it's not difficult to pretty-up your social sites so that they appeal to even the most modest fans. Setting up a Twitter, Facebook or LinkedIn page is all well and good, but imagine how much more impact you could have if you had the perfect avatar and background. After all, a picture's worth a thousand words!

Twitter Avatar and Background

If you dabble in social media, chances are you have a Twitter account. Does your Twitter profile have a custom background and a custom avatar? It should. People researching your brand expect to see tastefully branded sites.   MailChimp does an excellent job of keeping its site, Twitter account and Facebook account cleanly branded with maximum impact.

14 Jun Do You Know How to do Demographic Targeting?

[caption id="attachment_553" align="alignright" width="300" caption="Image via Online Marketing Solutions"][/caption] Demographic targeting has long been a major part of pay-per-click (PPC) marketing. Google AdWords has provided demographic targeting tools for years. From age to gender, ad platforms have made providing the opportunity to target specific audiences a priority. Facebook Ads introduced an even more extensive demographic targeting process. Unlike Google AdWords, Facebook has access to the specifics, which makes targeting quick and simple. So, why is targeting so important? First, it's always important to know your audience. Second, targeting means less wasted time and money. Why pay for clicks from people you know aren't in your target audience? It's clear that demographic targeting is both common with, and effective for, PPC marketers. Unfortunately, targeting specific demographics in other areas of Internet Marketing is less than common. The fact is that demographic targeting can be used effectively for all forms of Internet Marketing, especially social marketing. Choosing the right people to spend time building relationships with is vital to social marketing success. To get you started with demographic targeting, here are three groups that are big this year. You'll also find out how you can use social marketing to target and connect with each audience.

1. Mommy Bloggers

This is definitely not a surprising demographic to mention. Mommy bloggers have been a growing demographic for quite a while now. This group is comprised of mothers who are looking to earn a supplementary income online through blogging. [caption id="attachment_554" align="alignright" width="300" caption="Image via PMG Blog"][/caption] Connecting with mommy bloggers is easy if you know where to look. Of course, you should be searching for, and commenting on, their actual blogs. Most of them self-identify as mommy bloggers, so a quick Google search will go a long way. What's great is that mommy bloggers are social media savvy, so they will most likely be connected on Twitter and Facebook as well. For real-time conversation, Twitter is your best bet. Some mommy bloggers we like: Suburban Mom Pretty Pink Momma Shop With Me Mama

2. Young Professionals

Did you know that 50% of the world's population is under 30? That makes young professionals a great demographic to target. Marriages are occurring later in life while young adults focus on their careers. This means both young men and young women have purchasing power.