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26 Jul

Posted at 12:15h in Brand Awareness, Social Marketing by
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Spark Boutik had the honor of chatting with the amazing folks over at Storenvy about why they started the business and how they use social media to get ahead. Below is our discussion with the lovely Janette Crawford, co-founder of Storenvy. She touched on some interesting points that are sure to give you some ideas for your business. 1) Why did you start Storenvy? We looked around and didn't see any online store systems built for average people. Most focus on things like "conversion funnels", "search engine marketing" and "SKU tracking". So we decided to create something for normal people who just need a solid online store and who want to get going quickly instead of having to become experts in e-commerce. Since day one, Jon had a vision for an integrated social marketplace, bringing e-commerce into the social web era. We're still the only store platform that offers a standalone online storefront in addition to a marketplace.

24 Jul

Posted at 12:15h in Social Marketing by
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1. Email Marketing Six Do's and Don'ts of Email Design 2. Social Media What Dell can teach your company about social media ROI AmEx Links Up Facebook With Coupon-less Deals, And Lets Merchants Go Social 3. Blogging Maximize Social Media Traffic to Your Blog 4. Digital Marketing Top 9 Lessons Digital-Age Marketers Can Learn...

17 Jul

Posted at 12:15h in Social Marketing by
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1. Engagement 8 Components of Online Trust [Infographic] 2. SEO Blog Design for Killer SEO - Infographic 3. Social Advertising The Art Of Successful Facebook Bidding Strategies 3 Lessons For Better Promoted Tweet Campaigns 4. Social Media 50 Social Media Stats to Kickstart Your Slide Deck 5. Business 15 Small Business Lessons from Richard...

14 Jul

Posted at 12:15h in Brand Awareness, Social Marketing by
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Did you know that e-mail marketing is more popular than ever before? 72% of all companies rate their e-mail marketing’s ROI as "excellent" or "good". To top it all off, e-mail marketing has been around for decades. What does all of this mean for you? That e-mail marketing is a tried and true form of digital marketing that you should be using. Chances are you’ve already started exploring e-mail marketing. As you might have discovered already, e-mail marketing is a difficult art to master. Here are seven common reasons e-mail marketing campaigns don’t work for companies.

1. Bad Subject

Think of your subject line as a headline. It should be short, specific and compelling. We rely on e-mail for countless things, which means we get a whole heck of a lot of e-mails every day. If your subject doesn’t pop and demand attention, you’ll go straight to the trash. Try using numbers, the person’s name, buzz words or phrases that demonstrate urgency.

2. Too Long

No one is going to read a three page e-mail unless they absolutely have to – no matter how interesting it is. Keep your e-mails short and sweet. Get to the point and don’t waste words. Use short (2-3 sentences) paragraphs and different fonts (tastefully) to keep things interesting.