There’s a new Social Media in town and it’s making big waves. Pinterest is a place where you can “curate and share things you love”. Pinners are loving spending countless hours pinning and repining stuff they find fun, interesting and inspirational, and it didn’t take long...
The truth of the matter is that everyone can write a blog post. That’s true of any art! Anyone can do it, but not just anyone can do it well. “How do I write a blog post?” is a question the Spark Boutik team hears...
This post contributed by Jessica Gomez. Image from: V3im A respected colleague of mine posed this question of applying PR rules to social media to me recently. Despite the numerous years spent in the industry, I paused and thought...
It’s ok to admit that you have been keeping up with the Kardashians. Between the magazine covers, the reality TV show and their social media activity, it can be pretty hard not to. Ever since Kim brought the Kardashian name back into the spotlight, all eyes have been on the entire family. But what does all of this have to do with reputation management?
Believe it or not, Kim is pretty darn good at reputation management. If you watch closely, you will see how well she manages her reputation in the dog eat dog world of Hollywood. Don’t believe me? Here are five lessons you can learn from Kim Kardashian herself.
While there is a certain amount of personal gratification in becoming influential in the social networking realm, there can be a few extra perks involved. How does a free flight sound? Virgin America is among the first brands to recognize that there is more than a little mutual benefit in rewarding those social network users who have climbed the ladder of influence. In fact, they have geared several contests towards those top users in their latest social media strategy.
Announced in mid-2010, Virgin America offered a free flight to top Twitter influencers in Toronto and San Francisco, based upon their Klout ratings. While the winning users were not strictly required to tweet about their flight or the free wireless access onboard, it was still modeled as a company promotion of their new daily flight plan from LAX and SFO to Toronto. The giveaway was a herald to Virgin America's launch in Toronto, and they likened the contest to receiving a sample while shopping at the grocery store.
While it may seem counterintuitive to offer such opulent rewards and require so little of entrants, it's not as strange as it sounds. In social media theory, it's less about marketing and a lot more about customer engagement. It can sound forced to require a promotional tweet from the winner, something that might have negative repercussions on the brand. On the other hand, to simply bank on their excitement in winning the contest all but guarantees more than a few mentions of the brand to their followers.