Transparency on Instagram has been an ongoing issue between viewers and social media influencers. Sponsored ads and marketing deals are more often than not, hidden from the general public to create authenticity in fondness of a product or service. Instagram is helping influencers disclose sponsored...
Seventeen per cent of the world’s population log into Facebook every day, thus making this social platform a powerful tool for both media and advertising. Promoting your content as a business can sometimes be hard, but resorting to solely paid advertisements is a mistake....
Digital marketing requires many creative programs and applications that are often entirely separate from one another. Switching back and forth to utilize the top benefits of each program to achieve the optimal results can be extremely time-consuming. Luckily, the life of a marketer got just...
The recent Google Adwords update will change the way your business optimizes campaigns. Tracking and analyzing conversions is an essential process for growing any business, but what about tracking view-through conversions (VTCs)? Although it may seem like a technical term that isn’t relevant to your small...
An expected US $750 million loss due to the recent pushback by key advertisers is causing YouTube to introduce brand safety tools in the near future. In recent weeks, many advertisers have been revolting against improper placement of their ads on violent or offensive content...