Peoples’ social and purchasing behaviour are becoming increasingly intertwined. Users are becoming more and more comfortable with social media; trusting it more and responding to the ways in which it develops the traditional purchasing process. Just as consumers are social, it’s no surprise that the products...
According to a new study by The Research Intelligence Group, 76% of consumers (that’s 3 in 4!) look for a lawyer using online resources at some point during their search. For lawyers looking to identify leads and find clients, this means one thing: in today’s digital...
Moms are an important part of offline life, so it’s no surprise that they’re a pretty big deal online, too. Whether they’re connecting with friends, family or brands via social media or they’re sharing the latest product reviews or recommendations on the web, there’s no...
This post was contributed by Joe Linford, who writes for the social shopping site Broadband Genie. Brands give a lot of attention to social media, and really, why shouldn’t they? Social networks like Facebook, Twitter, Google+, and Pinterest have enabled brands to connect with their target...
This post is written and provided by Toronto Labour & Employment Lawyer, Doug MacLeod of MacLeod Law Firm. Did You Know? The Ontario Court of Appeal recently recognized the right to privacy. Reviewing information on a job applicant’s Facebook page without his or her consent can result in...