After much anticipation, Facebook Timeline Brand Pages are finally here. It is still too early to understand the reaction from managers and consumers, however, we cannot ignore the uproar and confusion that followed the release of Facebook’s Timeline for Personal Profiles. Even to this day, you...
So, you want to start advertising online. Where do you start? What are your options? Which is the best platform for your brand? Below, we take a close look at a couple of the most widely used online advertising platforms: Google Adwords and Facebook Ads. Observe the...
While blogging began as an online account of various personal lives, it didn’t take long for brands to consider leveraging the power of this valuable medium. It’s cheap, easy and fast. Besides, if all those young people can publish their online blogs, then so can...
Content is king. It’s an expression you hear all the time, especially now that 2012 has been declared the year of content marketing. The truth is that content is really only king if it’s done right! So, here are 13 rules that will get you...
So, you want a job in digital marketing? It’s no surprise. Digital marketing is one of the fastest growing career fields in the world right now. Plus, it’s really fun. That being said, it’s also pretty competitive out there. Have no fear! There are a number...