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Startup
Dukits™
Group Purchasing and Ticket Sales
www.dukits.comA unique mash-up of crowd funding and concert ticketing, Dukits™ is looking to become the next big thing in music by having fans express demand in shows prior to going live. It is better for the bands as they travel to locations where they are in demand, while it is better for the fans as they are always guaranteed a vibrant crowd and an awesome event.
As a new platform, Dukits came to Spark Boutik looking for assistance in promoting the concept through targeted niche communities in the digital world.
Engagement:
• Develop social strategies to guide contesting, content marketing, and ads. Choosing to showcase the ‘crowd-sourcing’ elements, the “It’s Better with a Crowd” contest was born. Called upon concert-goers to upload their all-time favourite event images and share how their experience was better with a crowd.
• Custom design Twitter page and Facebook Fan Gate to included elements of data-mining, file submission, and share functionality.
• Manage Facebook Ads through demographics targeted by music genre interests, event interests and purchasing platforms.For closer look at the solutions we designed for Dukits, please visit our blog post.
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Startup
HashTip
Niche Social Media
www.hashtip.com / www.blog.hashtip.comAs content is being published and shared at an increasing rate, users are faced with overload as they try to navigate through it all and find information on products and services. Most of this information exchange occurs via word of mouth among friends, family and personal acquaintances. When the information is needed, it’s often lost or forgotten.
HashTip.com was built to help solve this problem. The platform makes it possible for the user to gathers tips from trusted sources and sorts them into relevant categories. HashTip makes the process of sharing tips and information more organized, accessible and social.
The unique technology allows the user you send tips to HashTip from their Twitter or Facebook accounts, simply by adding “#tip”. Additionally HashTip can mirror friends’ network on Facebook so that users don’t have to
recreate another social network.Engagement:
• Analyze various segments to introduce the platform and facilitate partnerships with vendors for launch.
• Development of Press Release, Press Kits, and other relevant launch materials
• Design social platforms including Twitter, Facebook Fan Gate, and Facebook ads to drive awareness and conversion.
• Content creation to execute community management, blog, and influencer outreach initiatives.For closer look at the solutions we designed for HashTip, please visit our blog post.
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Small & Medium Business
Claims4Free
Affiliate Marketing in the Legal Sector
www.claims4free.co.ukA network of websites that offer extensive legal information and connects injured clients with solicitors. Operating on an affiliate marketing basis, the network plays middleman and provides the knowledge uninformed injury victims are looking for. By connecting the two, the websites help injury victims obtain the compensation and peace of mind they deserve.
Originally approached to write ten articles, Spark Boutik quickly moved beyond that and became a significant part of the content development process. From SEO keyword consultation to tone and voice development, we quickly helped populate the network with informational legal content.
Engagement:
• Consult on the development of content strategies for the website network, which involve keyword analysis and topic development.
• Write blogs and informational articles for the various websites to better inform injury victims of their rights and responsibilities.
• Develop website page content for the network, including sales pages. -
Small & Medium Business
Kobayashi Online
Web Development
www.kobayashi.caKobayashi Online is a Toronto-based development shop that specializes in custom builds and bringing marketing initiatives to life on the web. Promising a personalized and friendly customer experience, they are focused on helping businesses grow their digital identities through the development of both web and print designs.
Kobayashi Online recognized Spark Boutik’s strengths surrounding content creation, community management and blog writing. Being in a complimentary space, this only helped improve our ability to deliver on those needs. Spark Boutik worked closely with Kobayashi Online to build lead generation methods and call-to-action models as well.
Engagement:
• Develop messaging mix and brand voice that is used across multiple social channels.
• Curate relevant content to increase ‘New Likes’ by 700% and monthly active users by 72% initially.
• Engineer unique content that ignites community and increases engagement, leading to a 63% increase in ‘Post Feedback’. -
Small & Medium Business
Orange Rhino Media
Marketing and Social Media Management
www.orangerhinomedia.comOrange Rhino Media is brought to you by the team behind the highly talked about Pinpoint Social. Orange Rhino is dedicated to creating engaging communities, specializing in Facebook page development, content creation and social media metrics. Constantly identifying and utilizing new technologies sets them apart from the crowd, allowing them to help brands go social.
When it came time to find a company with the ability to help them bring brands to life online, Orange Rhino turned to Spark Boutik. We developed editorial calendars, optimized content and developed full strategies for many of their clients, including those in the big business sector.
Engagement:
• Develop in-depth social marketing strategies, which include the development of objectives, analytics, PR outreach, contesting and more.
• Shape the messaging mix and voice for social media accounts across multiple platforms.
• Engineer contesting that require an extensive amount of creative content and interactive messaging. -
Small & Medium Business
Sportball Quebec
Youth Sports Programming
Microsite – www.sportballquebec.ca
Corporate Sites – www.sportball.ca & www.sportball.ca/frSportball offers non-competitive sports instruction for children 16 months – 12 years old. Kids are introduced to 8 popular sports: soccer, hockey, basketball, baseball, volleyball, tennis, golf & football. Sportball helps children to develop socially as well as physically, through a curriculum designed to reinforce self-confidence free from the pressure of competition.
Spark Boutik was engaged to help bring Sportball Quebec into the digital space. With offline marketing programs in place, Sportball Quebec had not yet embarked on anything related to social media or digital marketing. Spark Boutik worked with the leadership team to understand the business processes, goals, previous practices and consumer behaviours specific to each market.
Engagement:
• Customize the design & programming of Facebook Fan Gate which included material download, video embedding, and various integrated resources.
• Development of a Blog, integrating existing content into a branded domain.
• Create content and manage the community for various social platforms, which resulted in a 300% Facebook fan base growth.
• Manage Facebook Ads campaigns, which involved various iterations and led to valuable business insights.For closer look at the solutions we designed for Sportball Quebec, please visit our blog post.
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Small & Medium Business
Totem Strategic Investments
Investment
www.totemsi.comTotem Strategic Investments is a specialty investment firm. Their mandate is to provide a friendly and practical process for their diverse range of investors and tenants, who are looking to pursue their business and personal investment objectives. They strive to provide unparalleled consultation through strategic relationships with industry professionals who share their values, work ethic and dedication to client success.
Spark Boutik was called upon to help Totem define their position in the financial, real estate and investment spaces online.
Engagement:
• Strategic direction of content marketing strategies, and execution of content creation for social account and blog topics
• Consult on inbound marketing and call to action processes, designed to develop leads and increase sales.
• Implement outreach strategies that span several platforms, including: Twitter, LinkedIn, and email marketing. -
Professionals & Firms » Real Estate
The Boynton Team – RE/MAX® High Country Real Estate Brokerage
Real Estate Brokerage
As a family business/brokerage based in remote area, The Boynton Team is the epitome of a team who genuinely cares. With strong emphasis placed on honesty, trust, and relationships, the family truly relies on those aspects to drive business forward. Admitting that at one time they were ahead of the curve with respect to technology, such as equipment that provided the ability to give virtual tours of listings (prior to PCs) right in their office, they had come to realize that this was no longer the case.
Acknowledging the importance content marketing and social media was to reaching their market, The Boynton Team approached Spark Boutik to educate on the opportunities that existed. With sights on the future and continuing to grow the brokerage, plans were quickly adopted to conduct a full aesthestic re-brand and incorporate some of the most innovative social strategies. The Boynton Team is determined to regain the technological edge they once had, in differentiating themselves from the competition and better connecting with the needs of their community.
We continue to work with The Boynton Team through in finalizing their re-brand and shaping their new position.
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Professionals & Firms » Legal
Cambridge LLP
International Dispute Law
www.cambridgellp.comCambridge LLP’s International Legal Services Group has a vast amount of experience with legal issues arising from cross-border business relationships. They are committed to providing their clients with the best possible service and most effective solutions, which address a full spectrum of international legal challenges.
Cambridge LLP identified the emerging trends of LinkedIn and other social networks. Spark Boutik was retained to further examine opportunities to build their social eco-system, optimize their website. We also worked with them to enhance professional profile, brand position and continental attention management.
We continue to work with Cambridge LLP in customizing their social assets ans presence.
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Professionals & Firms » Real Estate
Cross Canada Referrals (an association of top performing RE/MAX® REALTORS®)
The Cross Canada Referrals Group (CCR) is a group of independent, top producing RE/MAX® Real Estate Agents from across Canada. Their award-winning members are among the Top 100 agents with RE/MAX® in the country. With mandatory group membership requirements, clients can rest assured that they will be working with real estate experts. Their outstanding records make them the number one source for every business.
CCR looked to Spark Boutik during their rebranding process. Acknowledging that their decisions needed to resonate well in the emerging digital space, they wanted the know-how necessary to further establish themselves as experts. Specifically, this group of realtors wanted to fully understand the effectiveness of social media, content creation, SEO and inbound marketing.
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Professionals & Firms » Legal
Elliott & Elliott Barristers & Solicitors
Environmental, Municipal and Real Estate Law
www.elliottlawyers.comElliott & Elliott is a newly established law firm eager to serve Barrie and the surrounding area. Shari’s combined real estate and environmental expertise distinguishes her from more general real estate practitioners. She has a proficiency that comes from over ten years of experience, including five years as a member of the environmental group at Osler, Hoskin & Harcourt.
In launching their new firm, and learning of work Spark Boutik had done with their colleagues, Elliott & Elliott turned to us to build and shape their online presence. Working with our custom ‘Social Media for Professionals’ program, Elliott & Elliott are amidst the program’s workings and already realizing an increase in lead generation.
Engagement:
• Optimization and re-design of a static HTML site, to enhance opportunities for content marketing.
• Creation of various platforms ranging from social media to email marketing.
• Training and educating the staff of best practices, routines, and tactics to continually execute the strategies that were formulated.For closer look at the solutions we designed for Elliott & Elliott, please visit our blog post.
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Professionals & Firms » Legal
MacLeod Law Firm
Employment & Labour Law
www.macleodlawfirm.caThe MacLeod Law Firm specializes in labour law for both employers and employees. The lawyers at the firm have been providing employment law advice to employees for over twenty years. Whether providing Ontario employers with labour law advice or dealing with the matters of a workplace dispute, they provide complete legal solutions to business problems. They also help their clients understand the numerous obligations that are imposed on Ontario employers.
In launching the firm, Spark Boutik was approached to assist with the presentation of the firm’s unique positioning. Servicing both employers & employees, it was important that these two audiences be kept separate. This meant that we must carefully optimize social platforms for engagement with two very distinct audiences.
Engagement:
• Develop strategies behind market positioning, website structure and social media engagement.
• Consult and optimize website design, website UI, blog integration, and inbound marketing processes.
• Manage Facebook Ads campaigns targeted to specific regions and various disciplines, resulting in increased social reach.For closer look at the solutions we designed for MacLeod Law Firm, please visit our blog post.
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Large Business & Brands
The Information Blanket
Social Good
www.theinformationblanket.comThe Information Blanket, created by Neil Powell, is a great idea for a great cause. When a consumer in North America buys a baby blanket, they simultaneously donate a baby blanket to a parent in Uganda. The blanket is imprinted with vital information for the first six months of a newborn’s life, which helps educate parents in underdeveloped areas such as Uganda. The goal is to reduce the shockingly high infant mortality rate and, over time, build infrastructure in infantile economies. After all, “Babies don’t come with instruction manuals.”
Spark Boutik’s initial role was to manage their communities on Facebook & Twitter, to drive awareness, to build brand exposure, and to conduct PR outreach.
Engagement:
• Develop a complete influencer outreach program, which led to multiple features in print magazines and blogs across North America, including Babble.
• Schedule live Twitter chats with influential dad and mommy bloggers, which was instrumental in driving awareness among the target audience. During the chats, products being auction for donation went for an excess of 4x the retail value.
• Develop and maintain an active Twitter community for parents and charity enthusiasts, resulting in a 300% increase in followers. -
Large Business & Brands
k-global
Communications
www.kglobal.comk-global is best described as “a team of brand-a-holics, political superstars, communications gurus and digital ninjas”. They are a group of individuals, all with unique talents, who have come together to help clients create business opportunities and fend off threats to their bottom line. They have a clear focus on communications and brand development, but don’t try to classify them as “just another PR firm”!
Approached to assist with social marketing efforts, Spark Boutik worked closely with the team to launch brands into the retail space, manage communities & execute social sampling, and develop innovative digital marketing strategies. Over three months, we helped with: ideation, social account setup, optimization, social marketing strategy, branding, social engagement, and execution.
Engagement:
• Through active engagement and market outreach, increasing their Facebook fan base for one of their projects by an average of 22% daily.
• Social content development resulting in a 200% increase in Twitter followers.
• Develop and execute a highly successful product sample contest, which drove trial, accelerating community building and fueling sales. -
Large Business & Brands
Surge Marketing
Affiliate Marketing and Ecommerce
www.jonathanvolk.comSurge Marketing, founded by Jonathan Volk, is a highly successful affiliate marketing company with an interest in ecommerce. They generate millions of dollars a year in sales for affiliate marketing programs around the world. The small team is well known in the affiliate marketing world, commonly referred to as “super affiliates” for their large-scale success.
Spark Boutik provided custom blog content on the topics of affiliate marketing, pay-per-click marketing, content marketing, ecommerce and more. We were brought in to provide a steady stream of fresh, unique content that would boost SEO results and increase paid reviews.
Engagement:
• Develop content for a personally branded Internet marketing blog, which has generated over 90,000 comments to date.
• Content creation and ideation surrounding engaging writing topics to increase social sharing and direct blog commenting.